Super Bowl experiences the smallest audience for television’s biggest yearly event since 2009.
Nielsen says an estimate of 103.4 million watched Super Bowl LII Sunday. The company says viewership was drastically down from last year’s audience of 111.3 million. The all-time record for Super Bowl viewing was 114.4 million for the Seattle-New England game in 2015.
Officials say the decline in the NFL’S viewership has been down this season despite a thrilling game that was competitive from beginning to end.
The post-game episode of “This is Us” was seen by 27 million people, which is the most-watched entertainment program after the Super Bowl in six years.